SUBWAY 3D

Hungry shoppers at Westfield Stratford City were treated over the weekend by Subway’s interactive 3D billboard which provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life.

In a world media first, the sandwich chain launched an interactive 3D billboard that allowed passers-by to virtually build their dream Sub on-screen by scanning a QR code and interacting with the campaign in real time. 

The creative campaign was created by Above+Beyond with the aim of continuing to build on the brand’s fame, interact with audiences, and showcase some great tasting Subs.