Branding
/
Campaign
/
Edinburgh Napier
(
3
)
/ About the project
The university needed a bold, disruptive strategy that would highlight its graduates' real-world contributions and reposition the institution as a top choice for prospective students. The brand lacked a distinctive visual identity and a compelling narrative to set it apart from competitors.
Putting the university's graduates front and centre. A new design system carried this spirit across all assets, with ENU’s distinctive logo transformed into a dynamic "spotlight" symbol, emphasising its focus on student achievements.
/ Credits
Client:
The university needed a bold, disruptive strategy that would highlight its graduates' real-world contributions and reposition the institution as a top choice for prospective students. The brand lacked a distinctive visual identity and a compelling narrative to set it apart from competitors.
Creative Director:
Edinburgh Napier
Art Director:
Tim Green
Designers:
Flo Levene
/ Year
2023
OTHER
PROJECTS
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