DAZN GAME CHANGED

The new brand platform, ‘Game. Changed.’, employs a brave and confident tone. Building on previous work featuring DAZN’s impressive content catalogue, the new creative focuses on the ways in which the brand is innovating to liberate sports fans from the restrictions of previous technology and business models. It marks a substantial shift away from a fixture-based marketing strategy to a unified brand approach that will strengthen DAZN’s emotional connection with fans.